Gayle Wiese

Strengths as a Personal Brand 

Every person, every day, is living a story. We want our story to have meaning and impact. In some cases, we need some help to understand our own story and to tell it with confidence.  

Each one of us has a personal brand. The challenge is to build our story into a brand that gives life meaning and offers value to others.  

Gayle’s passion is to assist people, especially young adults, to discover, develop and communicate their personal brand. Too many people have not come to a basic understanding of who they are and how what they offer has unique value. Applying strengths is an emancipating experience. As a result of coaching, the client is in a position to move forward in life with greater self -understanding, boldness and confidence.  

The Clifton StrengthsFinder is a powerful tool to help a person identify what is naturally within a person, to develop the themes into strengths and help them understand how to more effectively interact with others. In coaching, Gayle strives to help people to name their story, understand how to communicate it to others, and how to leverage their story for personal and team success.  

By calling, she is a pastor. Her ministry role is as the Pastor to Children and Families. Having served in a college town, she has had the privilege of interacting with many young adults who are on my team. Plus, working with staff members, volunteers and parents has given her a day-to-day perspective on the need for personal branding in all our lives. Additionally, her husband is a business faculty member at the local university. Their lives have been intertwined with young adults and a shared love to help them find their story, proclaim it and to live in fulfillment and contribution.  

Gayle serves clients by helping them to 1) find their personal story, 2) name their brand, 3) share their story with others and 4) live the story in community with others.