Report
Global Leadership Report: What Followers Want
Comprehensive Global Research That Drives Strategic Leadership
The Gallup World Poll -- the most extensive global survey of its kind -- provides leaders with the insights they need to make informed, impactful decisions on a worldwide scale.
About
The Trusted Source for Data on Global Trends and the Human Experience
We created the World Poll in 2005 to measure the attitudes, behaviors and wellbeing of people across more than 140 countries, representing over 95% of the global adult population.
Our mission: Equip leaders with reliable, nationally representative data to understand and address the world's most pressing challenges.
The World Poll measures what GDP, unemployment and similar metrics cannot: the quality of people's lives, how they feel on a daily basis and other key insights into behavioral economics.
Gallup World Poll: Highlights
- Conducted annually since 2005
- Covers 140+ countries
- Conducted in 145+ languages
- Represents 95% of global adults
- 100+ questions asked annually
- Tracks data on three United Nations SDGs
Learn More: Methodology | Public Datasets
Organizations across public and private sectors use the Gallup World Poll to:
- Understand the human experience at a global scale.
- Track official statistics on the most important issues around the world.
- Elevate thought leadership by leading conversations on the topics that matter most.
The Most Comprehensive Research Effort in the World
The Gallup World Poll is a global network of quality data collection we built to measure public opinion accurately and efficiently, even in hard-to-reach areas.
This infrastructure allows us to capture the thoughts, feelings, and behaviors of the world's 8 billion people, giving leaders the insights they need to navigate today's interconnected world.
Explore the breadth and depth of Gallup World Poll research:
Leaders and their advisers turn to the Gallup World Poll for:
Evidence-Based Decision-Making
Evidence-Based Decision-Making
- The Gallup World Poll provides reliable, rigorous data for governments, businesses and NGOs to craft informed policies, programs and strategies.
- The annual measurement allows leaders to track how well their decisions perform over time and supports adjustments to their approach as the experiences and feelings of the world's citizens change.
Unmatched Global Perspective
Unmatched Global Perspective
- The World Poll is the only dataset of its kind, offering a globally representative view of human attitudes, behaviors and wellbeing.
- Our methodology covers some of the world's most difficult-to-reach populations, whether due to conflict, remoteness, language variability, or lack of phone or internet access.
Timely, Relevant & Actionable Insights
Timely, Relevant & Actionable Insights
- The World Poll provides up-to-date findings on the most important issues facing the world and enables leaders to understand not only the "what" behind public opinion but also the "why."
- The questions measure how people feel in their daily lives and what they think about topics that are foundational to the progress of human development.
Understanding Trends & Differences
Understanding Trends & Differences
- Many countries collect data among their own populations using distinct approaches, creating results that are not comparable with other countries' data collection efforts. By using the World Poll's standardized methodology, leaders can confidently make comparisons across countries, create country rankings, and identify best practices and outliers.
- Additionally, measurement on at least an annual basis allows for benchmarking and analyzing long-term trends and understanding the impact of time-sensitive events (e.g., COVID-19, Brexit, Arab Spring).
Custom Research & Data Analytics
Custom Research & Data Analytics
- Organizations can partner with Gallup via the World Poll to collect or analyze existing data specific to their goals.
- In addition, Gallup can help partners design and execute custom research studies on any topic, in any subset of countries, by leveraging the trusted vendor network we've established to support the World Poll.
How It Works
Measuring the Will of the World, One Voice at a Time
For over 20 years, we have used the Gallup World Poll to help leaders globally:
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Understand the World's Most Important Issues
The Gallup World Poll employs rigorous methodologies to ensure the highest-quality data collection among nationally representative samples, even in hard-to-reach places.
The result is annual, comprehensive research on the following topics:
Business and Economics
Citizen Engagement
Communications and Technology
Education and Families
Environment and Energy
Food and Shelter
Government and Politics
Health and Wellbeing
Law and Order and Safety
Religion and Ethics
Social Issues
Work
Our partners can use the World Poll or other global research methods to study nearly any topic anywhere in the world. Contact us to learn more.
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Conduct Precise Research on a Global Scale
It is imperative that the World Poll data informing SDGs and other official statistics and indicators are accurate.
We apply more than 90 years of experience to all aspects of our World Poll research, including:
- Questionnaire Design
- Sampling Design
- Data Collection
- Quality Assurance
- Data Processing and Weighting
Explore the Gallup World Poll methodology for more details.
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Shape the Official Statistics of Human Development
We help the United Nations and other organizations measure progress on critical issues around the world, including:
Sustainable Development Goals (SDGs) for financial inclusion, food insecurity and modern slavery
Emotional wellbeing and happiness
Health and nutrition
Global workplace challenges
Human rights and social issues
Education and workforce development
Technology and media
Environment
Safety
Civic engagement
The Gallup World Poll lies at the heart of our efforts to help organizations collect official statistics and indicators of improvement on these and other topics.
Statistics & Indicators Powered by the Gallup World Poll Include:
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Inform Custom Survey Research That Makes Our Partners Famous
We can deploy the same infrastructure that powers the World Poll to support your custom research on a scale and with a rigor no other organization can offer.
We collaborate at every step to design an approach that empowers you to accomplish your goals.
And we offer strategic communications support that treats your work as an extension of our brand and uses our credibility and media reach to amplify your work for the right audiences.
Contact us to learn how we can help you and make an impact on the issues that matter most to your organization.
Our custom global research can include:
- Designing fully customized global or regional studies
- Adding survey questions to the World Poll to track unique issues or initiatives
- Analyzing existing data on specific demographics, regions, industries and other categories of interest
- Conducting longitudinal studies, cohort tracking, geospatial analysis, third-party data integration and other advanced analytics
World Poll in Action
Discover How the Gallup World Poll Can Power Your Research
Complete the form below to connect with an expert and learn how the Gallup World Poll can help your organization achieve its goals: