Strategic Communications
You won't be surprised to hear that at Gallup, we know a lot about data. But we also know that having reliable data is just the first step in developing thought leadership.
If you want to change the world, the data have to mean something for people to make a difference.
A Strategic Communications Plan That Makes More Than Headlines
When the findings come from Gallup, the credibility speaks for itself.
Our brand is equated with trustworthy, unbiased research and benchmark metrics that contribute to serious conversations about human development and public policy.
Our work has defined U.N. sustainable development goals and other global development goals, as well as earned placements in top-tier global media outlets, from The New York Times to the Associated Press to the BBC to The Washington Post and more.
When our brand and consulting expertise meet your mission, we can make key discoveries and develop a strategic communications plan to:
- earn media coverage
- impact conversations
- inform policy that leads to real societal change
A Unique Approach to Sharing Insights
We've been reporting on the will of the world for over 80 years, giving us a unique relationship with the press. Like them, we are trying to understand the attitudes and behaviors of people in an impartial way.
We publish the insights we develop through our independent research and client partnerships with the reach and neutrality of a news organization, generating media attention across the news spectrum.
Research Expertise, Expertly Presented
From designing the research to designing how it's presented to the world, our end-to-end consulting provides expertise for every step of your public release project.
Earned Media
Gallup's strategic communications team pairs its relationships and understanding of the media's appetite for high-quality data with our clients' positioning and thought leadership objectives to deliver maximum impact.
Gallup News
Leveraging our brand and research expertise, Gallup's team can write and publish analyses on Gallup News, which is a regularly viewed thought leadership resource for top-tier media outlets.
Press Releases and Briefings
We collaborate on fact-checking, writing or issuing joint press releases, as well as hosting briefings with reporters during launch events.
Events
In the post-COVID world, events aren't going to look the same. Gallup's strategic communications team provides convening power to our data to produce high-quality virtual and in-person events that position our clients as thought leaders in front of the right audiences.
Videos and Podcasts
We create engaging multimedia deliverables to share findings and demonstrate your thought leadership.
Landing Pages and Email Campaigns
We produce landing pages to host the download of beautifully designed report collateral as well as lead Gallup-branded email campaigns.
Social Media
We promote findings and highlight communications efforts across Gallup's social media platforms and offer live-tweeting during events.
Establishing Organizations as the Leading Voice for Change
We work with organizations that want to understand the parameters of a problem and become a leading voice on providing solutions.
Sustainable Development Solutions Network (SDSN)
Tracks the World's Happiness
The most famous statistics -- GDP, household income and unemployment -- focus on the rational side of what people do: what they spend, how much they make and whether they have a job. Traditional metrics like these do not tell us anything about people's happiness. That's why SDSN partnered with the Gallup World Poll to create the World Happiness Report -- a novel means of uncovering and promoting approaches that address the economic, social and environmental challenges confronting people around the world.
John F. Helliwell, Editor, World Happiness Report
Financial Inclusion
The more people with bank accounts, the better the world's citizens can safely store their money, manage risks and access credit when needed. But there was no comprehensive way to measure who had bank accounts until the World Bank -- with funding from the Bill & Melinda Gates Foundation -- combined its passion and mission with Gallup's expertise in measuring global public opinion to create the Global Findex database.
Confidence in News Media and Democracy:
Knight Foundation Leads National Conversation
As the informational landscape has rapidly transformed, Americans' trust in mass media is eroding in real time. The stakes could not be higher for the ongoing work of the John S. and James L. Knight Foundation to understand perceptions of media, technology, social media and freedom of expression in the digital age.
West Health Shapes the Debate on Healthcare Costs
West Health has been working toward its mission of lowering healthcare costs for seniors since 2006. As the healthcare crisis in the U.S. continues to burden Americans with physical, psychological, financial and economic impacts, the organization found a way to amplify its mission and become a leader in turning discussion toward action.
Lumina Foundation, Gates Foundation and
Omidyar Network Tell Full Story of U.S. Job Quality
Numbers tell a story. But traditional measures of job quality were missing an important piece: how workers felt about their jobs.
Lumina Foundation, the Bill & Melinda Gates Foundation, Gallup and Omidyar Network collaborated to create a pivotal new job survey that would measure what workers truly need and value in their jobs and make sure key influencers understand what matters most.
A Unique Toolbox for Public Opinion Research
No one reaches as many people or asks as many questions as we do. Learn how we partner with mission-driven organizations to fill data gaps, take the pulse of the world, and generate new insights that leaders and policymakers need to hear.
Let's make change together.
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