Personal Finance
Explore Gallup's research.
![](https://imagekit.gallup.com/fusion/tr:emd_btm_feature/WORKPLACEV9CMS/aob4ovjgn02coquqwjndlg.jpg)
Seek to understand the customer's definition of financial wellbeing and meet them there.
![](https://imagekit.gallup.com/fusion/tr:emd_btm_feature/WORKPLACEV9CMS/no0fxrcg_0642ok75impjq.jpg)
Commit to the service delivery values banking customers care about and you'll improve their feelings about you -- and their spending, too.
![](https://imagekit.gallup.com/fusion/tr:emd_btm_feature/WORKPLACEV9CMS/ptzcmj9dj0iljhexqcecmq.jpg)
Financial wellbeing is personal. Banks that consider how social context shapes customers' experiences can increase engagement and profitability.
![](https://imagekit.gallup.com/fusion/tr:emd_btm_feature/WORKPLACEV9CMS/5sqj4cwym0qbewdioiex0a.jpg)
Initiatives aimed at financial wellbeing likely won't succeed without banks knowing what wellbeing means to their customers.
![](https://imagekit.gallup.com/fusion/tr:emd_btm_feature/WORKPLACEV9CMS/w3ej7hiylk22_znu5wpejq.jpg)
Employees and employers benefit when their organization invests in a financial wellbeing initiative.
Learn the difference in communication, collaboration and decision-making that CliftonStrengths make in the area of personal finance.