U.S. Social Research
To the public, Gallup is a name built on more than 80 years of measuring public opinion. But our clients know us as a partner in research design and problem solving.
We use the art and science of asking the right questions to address the issues that matter most.
Supporting Thought Leadership on the Future of the U.S.
Survey data are only as good as what you can do with them. Our expertise is research that gets results.
We combine our rigorous methodologies for top-tier research with a customized rollout strategy to make sure your findings reach the influencers, policymakers and decision-makers who most need to know them.
Our research methods include:
the Gallup Panel
address-based sampling
random-digit dialing
The Gallup Panel: Whom Do You Need to Hear From?
The Gallup Panel is a probability-based research panel with over 100,000 randomly selected U.S. adults who have agreed to complete surveys on a regular basis. It provides a nationally representative sample to guide the thinking and decision-making of business leaders, government officials, researchers, educators and others across the public, private and social sectors.
By tracking demographic information and recruiting new members to fill gaps in representation, the Gallup Panel enables custom research that targets very specific audiences so you can understand the nuances of a particular social issue or measure changes in behavior and opinions over time.
- study the attitudes, values and behaviors of specific populations
- gauge reactions to major current events or issues
- understand the effect of current or proposed legislation and policy
- track public opinion
- define discrete market segments and measure brand engagement
- assess key market drivers and test concept validity
- develop or refine product positioning and messaging
- develop and manage custom panels for ongoing proprietary research
- study and track a sample group
Other Methods for Understanding Public Opinion
In addition to the Gallup Panel, we also use address-based sampling (ABS) and random-digit dialing (RDD) telephone surveys to answers our clients' most pressing questions.
ABS is the current gold standard methodology for reaching randomly selected U.S. households and allows for coverage of close to 100% of all households in the U.S. It offers the distinct advantage of being able to target specific geographies and demographics of census blocks.
Our methodologists and research consultants can help you decide the method that will work best for your project.
The Gallup Pulse: Asking the U.S. Your Unique Research Questions
Each month, Gallup surveys 2,000 U.S. adults via the Gallup Pulse, integrating our clients' most pressing questions to generate insights and headlines. This allows clients to report survey results among subgroups, including by age, gender, race/ethnicity, generation, political party and ideology, and geographic region, among other demographic characteristics.
Findings That Make Change
Whether it's our own research or our partners', we deliver more than data.
Gallup Serves the Public During COVID-19 Pandemic
As the challenges of the coronavirus crisis continue, so does Gallup's tracking. We use pulse surveys with the Gallup Panel to get fast responses to pressing questions and better understand thoughts, behaviors and needs in these difficult times.
Our workplace experts have also developed pulse questions to measure employee engagement and help leaders make decisions throughout the crisis.
Preparing Today's Students for Tomorrow With the Creativity in Learning Study
What is lost when test preparation prioritizes rote memorization and repetition over creativity?
Gallup used the Gallup Panel and conducted qualitative and quantitative research to assess the extent to which creativity in learning occurs in classrooms across the U.S., its perceived value, obstacles to implementing it, and the role of technology in the creative environment.
26%
Lumina Foundation, Gates Foundation and Omidyar
Network Tell Full Story of U.S. Job Quality
Numbers tell a story. But traditional measures of job quality were missing an important piece: the voices of the workers.
Lumina Foundation, the Bill & Melinda Gates Foundation, Omidyar Network and Gallup collaborated to create a pivotal new address-based job survey that would measure what workers truly need and value in their jobs and make sure key influencers understand what matters most.
60%
What can you discover?
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