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Parenting Gen Z
Survey Research That Fuels Thought Leadership & Meaningful Insights
The Gallup Panel™ -- the largest probability-based research panel in the U.S. -- can help you reach a nationally representative sample, no matter your target population and research goals.
About
A Reliable and Representative Panel of U.S. Adults, Grounded in Rigorous Science
We created the Gallup Panel in 2004 to establish a probability-based panel that is fully representative of the U.S. adult population.
Our goal: Design the most efficient and effective way to collect high-quality, accurate data on the topics that are most important to our clients and the leaders they inform.
Gallup Panel: Highlights
- Started in 2004
- 100,000+ active panelists
- Probability-based
- ABS and RDD recruitment
- English and Spanish speakers
- Multimode (web, mail, phone, SMS)
- Approx. 45% response rate (varies by study)
Learn More: Methodology | FAQs
Our partners use custom survey research powered by the Gallup Panel to inform:
- thought leadership
- academic research
- market and customer research
At the core of every Gallup Panel project is the trusted and credible Gallup brand, which helps clients who want to amplify their research findings.
Our clients turn to the Gallup Panel for:
Precise, Representative Sampling
Our probability-based recruitment sets us apart:
- Address-based sampling (ABS) and random-digit-dialing (RDD) methods ensure the Gallup Panel is representative of the U.S. population.
- The Gallup Panel excludes the self-selection bias typical in opt-in panels.
Accurate, High-Quality Data
Our consultative, full-service approach sets us apart:
- Our experts use the Gallup Panel to design the perfect study to help you achieve your research goals.
- From survey design to data collection management, data weighting and vetting, and analysis, we use the Gallup Panel to deliver results you can be confident in.
Access to Hard-to-Reach Populations
The size and efficiency of our panel sets us apart:
- With more than 100,000 panelists and detailed demographic profiling, the Gallup Panel supports extensive studies of broad national samples and hard-to-reach, low-incidence subpopulations.
- You can use the Gallup Panel to reach underrepresented groups and better understand specific audiences.
Insights Into Sensitive Topics
The commitment of our panelists sets us apart:
- The random selection of panelists, coupled with high-quality survey experiences, yields high survey response rates.
- This engagement translates into trust: Gallup Panel members willingly share their attitudes and experiences, including on sensitive topics; agree to participate in qualitative interviews; and more.
Enhanced Longitudinal Capabilities
The retention of our panelists sets us apart:
- The Gallup Panel has a high response rate and panel member retention, enabling clients to conduct longitudinal studies to track changes with the same respondents over time.
- Opt-in panels suffer high attrition rates, making it nearly impossible to track thoughts, behaviors and opinions over time among the same respondents.
How it Works
Setting the Standard for U.S. Social Research
For more than 20 years, we have used the Gallup Panel to help our client partners:
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Reach Nationally Representative Samples
The Gallup Panel supports representative studies with the general population and hard-to-reach and low-incidence populations, thanks to its robust size (approximately 100,000 U.S. adults).
Tap into any of the following services powered by the Gallup Panel:
Gallup Panel Pulse
Ask your questions in our omnibus surveys of U.S. adults.
Learn More about Gallup Panel PulseWant to research a different, specific subgroup?
Contact us to learn how we can create a custom survey research approach tailored to your organization's needs.
Explore: Key Demographic & Psychographic Data Collected by Gallup Panel
about Explore: Key Demographic & Psychographic Data Collected by Gallup Panel
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Design the Most Effective Studies Possible
We partner with clients on all aspects of their custom survey research projects, including:
- questionnaire design and testing
- sampling
- data collection management
- analysis and reporting
- communication and amplification of results
Success starts with designing and asking great questions.
Using a collaborative process, our survey research experts can help write, finalize and test questionnaires to:
- ensure the items measure the intended construct
- confirm the items are clear and easy for respondents to answer
- include all required response categories
The following are a few of the organizations that have used the Gallup Panel to conduct great research:
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Analyze for Meaningful Insights
We use more than 90 years of experience to design and administer Gallup Panel surveys that help our client partners:
- assess public opinion
- uncover the attitudes, behaviors and experiences of a population
- target discrete market or population segments
- test concepts and persuasive messages
- conduct qualitative research, including in-depth interviews, cognitive interviews and focus groups
Partner Spotlight:
Explore the West Health-Gallup National Healthcare & Aging Data Dashboard, powered by nationally representative Gallup Panel data on healthcare and aging in America.
Our analysts and researchers process the data to interpret trends, correlations and key insights.
We can produce customized reports, dashboards, data visualizations -- whatever clients need to inform strategic decision-making and communications.
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Amplify Your Research
The Gallup brand is synonymous with trustworthy, unbiased research that drives global conversations among policymakers and leaders.
We view our client partners' research and insights as an extension of our own brand and promote the findings accordingly.
We offer strategic communications efforts to help our Gallup Panel clients use our brand and our reach to elevate their visibility and thought leadership, including but not limited to:
- earning top-tier media coverage
- promoting client research in our own publications, including Gallup News
- hosting convening events and roundtables
Gallup Panel research has been featured in:
Panel in Action
Discover How the Gallup Panel Can Power Your Research
Complete the form to connect with an expert and learn how Gallup can build your custom survey research solution using the Gallup Panel.