Last Updated June 17, 2024
This Privacy Notice for California Residents (“Notice”) supplements the information contained in Gallup’s Privacy Statement and applies solely to all visitors, users and others who reside in the State of California (“consumers” or “you”) that access this website or mobile application (collectively, “Websites”) and the services provided through our Websites (collectively, “Services”). We adopt this Notice to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2022 (“CCPA”), and any terms defined in the CCPA have the same meaning when used in this Notice.
When we conduct a Gallup survey or assessment for our clients, we act as a “service provider” under the CCPA, which means that our collection and processing of personal information from California residents is on behalf of our clients. You should contact the applicable client to determine whether they are a “business” under the CCPA. If they are a business, you should direct any CCPA requests to them.
In the interest of transparency, the below CCPA disclosures include instances where Gallup acts as a “service provider” on behalf of our clients in addition to instances where Gallup acts as a “business” and collects personal information on its own behalf.
INFORMATION WE COLLECT
In particular, we collect and, in the 12 months prior to the Last Updated Date of this Notice, have collected the following categories of personal information from consumers:
- Identifiers (name, alias, postal address, online identifier, Internet Protocol address, email address, account name)
- Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)
- Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (telephone number, education, employment, employment history,)
- Characteristics of protected classifications under California or federal law (race, color, sex/gender sexual orientation, gender identity/expression, age (40 and older), religion), marital status, political affiliations or activities)
- Commercial information (records of personal property, products or services purchased, obtained, or considered)
- Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with website, application, or advertisement)
- Geolocation data
- Professional or employment-related information (including employment history)
- Education information
- Inferences drawn from above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
We will retain your personal information for as long as necessary to fulfill the purposes for which we collect it, as set out in this Notice, and for the purpose of satisfying any legal, accounting, or reporting requirements that apply to us.
Gallup obtains the categories of personal information listed above from the following categories of sources:
- Directly from you. For example, from forms you complete or products and Services you purchase.
- Indirectly from you via data analytics providers and advertising networks. For example, from observing your actions on our Website.
- Indirectly from your employer. For example, information required for you to complete a Gallup survey or assessment.
We may collect the personal information described above for one or more of the following business or commercial purposes:
- To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our products or Services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or Service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
- To provide, support, personalize and develop our Websites, products and Services.
- To create, maintain, customize and secure your account with us.
- To process your requests, purchases, transactions and payments and prevent transactional fraud.
- To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
- To personalize your experience on our Websites.
- For testing, research, analysis and product development, including to develop and improve our Websites, products and Services.
- To respond to law enforcement requests and as required by applicable law, court order or governmental regulations.
- As described to you when collecting your personal information or as otherwise set forth in the CCPA.
SALE, SHARING, AND DISCLOSURE OF PERSONAL INFORMATION
The following table identifies the categories of personal information that we sold or shared to third parties in the 12 months preceding the Last Updated Date of this Notice and, for each category, the categories of third parties to whom we sold or shared personal information:
|
Category of Personal Information |
Categories of Third Parties |
|
Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device) Online identifier; Internet Protocol address |
Advertising networks; data analytics providers |
|
Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with website, application, or advertisement) |
Advertising networks |
|
Geolocation data |
Data analytics providers |
We sold or shared personal information to third parties for the following business or commercial purposes:
- Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
- To advance our commercial or economic interests, such as by inducing you to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.
The following table identifies the categories of personal information that we disclosed for a business purpose in the 12 months preceding the Last Updated Date of this Notice and, for each category, the categories of recipients to whom we disclosed personal information:
|
Category of Personal Information |
Categories of Recipients |
|
Name, alias, email address, account name |
Affiliates; Vendors |
|
Online identifier; Internet Protocol address |
Third-Party Analytic Service Provider |
|
Telephone number |
Affiliates; Vendors |
|
Education |
Affiliates |
|
Employment, employment history |
Affiliates |
|
Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with website, application, or advertisement) |
Third-Party Analytics Service Provider |
|
Geolocation data |
Affiliates |
We disclosed personal information for the business or commercial purposes identified above.
We do not knowingly collect, sell, or share the personal information of consumers under 16 years of age. We do not use sensitive personal information for purposes other than those allowed by the CCPA and its regulations.
YOUR RIGHTS AND CHOICES
The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
RIGHT TO KNOW/ACCESS
You have the right to request that Gallup disclose certain information to you about our collection and use of your personal information. Once we receive and confirm your verifiable consumer request (see “Exercising Your Right to Know/Access, Deletion, and/or Correction”), we will disclose to you:
- The categories of personal information we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business or commercial purpose for collecting, selling or sharing that personal information.
- The categories of personal information that we sold, shared, or disclosed (if applicable) and, for each category, the categories of third parties with whom we sold, shared, or disclosed that particular category of personal information (if applicable).
- The specific pieces of personal information we collected about you (also called a data portability request).
RIGHT TO DELETION
You have the right to request that Gallup delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see “Exercising Your Right to Know/Access, Deletion, and/or Correction”), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
RIGHT TO CORRECTION
You have the right to request that Gallup correct inaccurate personal information that we maintain about you, taking into account the nature of the personal information and the purposes of the processing of the personal information. Once we receive and confirm your verifiable consumer request (see “Exercising Your Right to Know/Access, Deletion, and/or Correction”), we will use commercially reasonable efforts to correct the inaccurate personal information.
EXERCISING YOUR RIGHT TO KNOW/ACCESS, DELETION, AND/OR CORRECTION
To exercise the CCPA rights described above, please submit a verifiable consumer request to us by contacting us at:
Only you, or a person whom you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, we will require additional information to verify your authority to act on behalf of the California resident.
The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized agent.
- Describe your request with sufficient detail that allows us to properly understand, evaluate and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
VERIFICATION OF IDENTITY
We will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the personal information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.
RIGHT TO OPT OUT OF SALE OR SHARING OF PERSONAL INFORMATION
If you are a California resident, you have the right to direct us not to sell or share your personal information at any time (the “right to opt out”).
To exercise the right to opt out, you (or your authorized agent) may submit a request to us by visiting the following web page link: “Do Not Sell or Share My Personal Information.” If you have enabled privacy controls on your browser (such as a plug-in), we will also treat that as a valid request to opt out. If you would like to opt out of targeted advertising, you may alter your cookie preferences by clicking the “Cookie Preferences” link in the footer of our websites.
NOTICE OF FINANCIAL INCENTIVE
From time to time, you may have the opportunity to provide personal information in exchange for discounts, compensation, and/or price differences. For example, we provide monetary compensation in exchange for you completing certain Gallup surveys. Categories of personal information that we may collect when you sign up to receive monetary compensation include your name and email address. For more information, please see the relevant terms associated with these paid surveys.
How to Opt In and Right to Withdraw
Signing up for a financial incentive is optional. By providing your name and email address during the financial incentive sign-up process, you affirmatively opt in to receiving the financial incentive and to participate in a survey. You have the right to withdraw from the financial incentive at any time. If you opt out of receiving a financial incentive, we will not reduce the value of any financial incentives you previously received from us. If you wish to withdraw from receiving the financial incentive, you may submit such a request at any time by emailing us at Privacy_Administrator@Gallup.com.
How the Financial Incentive is Reasonably Related to the Value of Your Personal Information
The financial incentive or price difference is reasonably related to the value provided by your personal information. We take into consideration, without limitation, the anticipated revenue generated from such information, the anticipated expenses which we might incur in the collection, storage, and use of such information, and the anticipated expenses which we might incur related to the offer, provision, and imposition of any financial incentive or price difference. Based on this analysis, the value of your personal information that allows us to make these offers and financial incentives is the value of the offer itself.
AUTHORIZED AGENT
Under the CCPA, California residents are allowed to appoint an authorized agent to exercise their rights to know/access, delete, and/or correct their data for them, or to request that Gallup stop selling or sharing their personal information. In order to do so, Gallup requires that you fill out the form found at this link (PDF download).
CALIFORNIA PRIVACY RIGHTS METRICS
Below are metrics regarding know/access, deletion and do not sell my personal information requests submitted pursuant to the CCPA for 2023.
Requests to Know/Access:
Gallup received 2 requests to know/access.
Gallup complied with, in whole or in part, 2 of these requests.
Gallup denied 0 requests.
Average days to complete a request: 7.5.
Requests to Delete:
Gallup received 209 requests to delete.
Gallup complied with, in whole or in part, 209 of these requests.
Gallup denied 0 requests.
Average days to complete a request: 17.1.
Right to Opt Out of Sales:
Gallup received 1,077 requests to opt out of sale.
Gallup complied with, in whole or in part, 1,077 of these requests.
Gallup denied 0 requests.
Average days to complete a request: 1.6
OTHER CALIFORNIA PRIVACY RIGHTS
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Websites who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at:
ADDITIONAL QUESTIONS OR COMMENTS
- If you have any inquiries, complaints, access requests and any other questions or comments regarding this Notice, please contact us.